With modern technology advancing at breathtaking speed (computer watches, seriously!), there are online apps and resources that provide a helping hand for just about everything. But what about writing, that old school, pre-Twitter, tricky to master skill? We did the research to find out how far modern technology can ...Read More
“Use short words, short sentences and short paragraphs” – David Ogilvy In 1962, Time Magazine declared advertising guru, David Ogilvy, as “the most sought after wizard in today’s advertising industry”. During his years as an advertising executive and copywriter at the company he founded in 1948, Ogilvy was considered to ...Read More
Imagine this familiar scenario: you’ve written your last line and throw your hands in the air. You’re done! A moment of euphoria and relief washes over you – for a very brief moment. Because as every writer knows, what comes next may prove to be more difficult than the ...Read More
You might have heard the phrase: “Writing and editing is art. Proofreading is science.” And isn’t that the truth? It’s incredibly exciting to create an original piece of writing, but when it comes to proofreading, many get lost in the technical quagmire of the English language and it’s ...Read More
Whether it’s a long school essay, final thesis, the yearly report for work or even that book you’ve always been meaning to write, few people can escape the beautiful but maddening art of putting fingers to keyboard (pen to paper is so twentieth century). For some, writing a volume ...Read More
Is the pen really mightier than the sword? If we’re to take this literally, then it would seem not. Swords are blunt force, meant to silence. They have an immediate, often shocking affect. The pen is more subtle. Through the written word or cartoons, it is used to inspire, ...Read More