This infographic is based on our previous post The 30 Most Common Grammar Mistakes (and How to Avoid Them). Great writing doesn’t require perfect grammar, and occasionally grammar rules can (and should) be broken. A writer is better served being engaging, persuasive and entertaining, than a stickler for English rules. However, a solid ...Read More
Writing is an art form, but also a technical skill. I don’t subscribe to the view that great writing requires perfect grammar. In my view, great writing is more about being engaging, persuasive, and original, than absolute technical proficiency. While perfect grammar won’t necessarily make you a great writer, it’s still important ...Read More
If you are a writer, then Twitter is a veritable font of information waiting for you to discover. It offers a vast world of connections that you may even know you need. That’s because, with this “little” social media site, you can get a direct stream of information ...Read More
George Orwell’s essay Politics and the English Language, published in 1946, is a battle cry in the fight against bad English. In Orwell’s eyes, written English has become slovenly, vague and meaningless, resulting in a decadent cilvilisation (it’s not as hyperbolic as it sounds considering that the 1940s wasn’t ...Read More
With modern technology advancing at breathtaking speed (computer watches, seriously!), there are online apps and resources that provide a helping hand for just about everything. But what about writing, that old school, pre-Twitter, tricky to master skill? We did the research to find out how far modern technology can ...Read More
“Use short words, short sentences and short paragraphs” – David Ogilvy In 1962, Time Magazine declared advertising guru, David Ogilvy, as “the most sought after wizard in today’s advertising industry”. During his years as an advertising executive and copywriter at the company he founded in 1948, Ogilvy was considered to ...Read More