7 everyday purchases people use to signal status (but fail miserably)

by Lachlan Brown | October 28, 2025, 9:54 am

There’s a fine line between displaying wealth and flaunting it.

Some people have a knack for subtly showcasing their prosperity through the things they buy.

But then, there are others who make everyday purchases in a bid to signal status and, often, they miss the mark.

This is not about bashing those who enjoy the finer things in life, but rather, it’s a playful look at how sometimes, our efforts to impress can fall flat.

In this article, I’ll be highlighting seven such purchases that people often use to signal status but unfortunately fail rather dismally in the process:

1) Designer clothes with large logos

We’ve all seen it: That person who steps out draped head-to-toe in designer gear, with the logos screaming for attention.

There’s no denying the allure of designer clothing.

It often signifies quality, craftsmanship, and a certain level of affluence, but here’s where the subtlety of signaling wealth comes into play: When people buy designer clothes with huge logos plastered all over them, they’re essentially trying to scream their status to the world.

Often, that’s where they miss the mark.

The irony is that true fashion connoisseurs and those who genuinely appreciate high-end brands know that the most luxurious items are often the least logo-heavy.

They’re more about the cut, fabric, and craftsmanship than shouting the brand’s name.

The next time you feel tempted to splurge on a logo-heavy designer item, remember that less is more.

2) Over-the-top car modifications

I’ll never forget the time I spotted a heavily modified sports car in my neighbourhood.

It was a bright, neon green, complete with racing stripes, oversized spoilers, and an exhaust system that could wake up the entire street.

The owner of the car, let’s call him Jim, always seemed to have a smug grin plastered on his face whenever he drove by.

Jim clearly thought his flashy car signaled status and success but, to most of us in the neighbourhood, it was simply an eyesore.

It wasn’t the car itself that was the issue but, rather, it was the ostentatious modifications that made it look tacky rather than classy.

The lesson here? A good car can definitely signal status, but going overboard with modifications can quickly turn it into a laughing stock.

3) Expensive wine collections

Wine collecting can be an enjoyable hobby, and there’s no denying that a well-stocked wine cellar can be a sign of sophistication.

However, it’s also a common way people try to signal status—often without knowing much about the wine they’re collecting.

The average person can’t distinguish between a cheap bottle of wine and an expensive one in a blind taste test.

When people flaunt their expensive wine collections, especially when they lack the knowledge to appreciate what they’re drinking, it can come off as pretentious rather than impressive.

Remember, the joy of wine lies in appreciating its taste and the process of learning about different varieties—not just in showing off expensive bottles!

4) Oversized houses

 

There’s nothing wrong with dreaming of a big, beautiful house as it’s a common aspiration and can be a wonderful way to provide for your family.

However, when the size of one’s home is used primarily as a status symbol, it can quickly lose its charm.

We’ve all seen those gargantuan mansions that seem to have more rooms than inhabitants; these homes often feel more like museums than cozy living spaces.

What’s more, maintaining such a large property can be incredibly time-consuming and expensive.

From cleaning and maintenance to the cost of heating, cooling, and other utilities, the bills can quickly pile up.

Ultimately, the size of your home should be about your comfort and needs, not just about signaling your status to others.

Acozy, well-maintained home often speaks volumes more about your character than a sprawling mansion that’s more for show than comfort.

5) High-end tech gadgets

I have a confession to make… I used to be a bit of a tech junkie.

The moment a new iPhone came out, I was there, standing in line, ready to buy it.

Not necessarily because I needed it or because it was significantly better than my current phone, but because it was the latest model.

Over time, I realised that constantly upgrading my gadgets wasn’t adding any real value to my life.

In fact, it was just an expensive habit that was more about impressing others than about meeting my actual needs.

Nowadays, I still appreciate good technology, but I’ve learnt to resist the urge to upgrade just for the sake of it.

Honestly, it’s been quite liberating!

Constantly buying the latest tech gadget doesn’t truly signal status. It’s far more impressive to use technology wisely and efficiently, rather than just flaunting the latest model.

6) Exclusive club memberships

Being part of an exclusive club can certainly have its perks. It can provide unique opportunities, experiences, and connections.

However, when the motivation to join such clubs is solely to signal status, it tends to miss the mark.

It’s not uncommon for people to shell out exorbitant amounts of money on memberships they rarely use, just for the bragging rights. This not only puts a strain on their wallets but can also come across as pretentious.

True status comes from genuine relationships and experiences, not from exclusive memberships.

Before you consider joining that ultra-expensive golf club or high-end gym, ask yourself: Am I doing this for the right reasons?

7) Luxury pet products

Believe it or not, the pet industry is booming with luxury items.

From designer clothes to gourmet food and even extravagant pet resorts, there’s no limit to what people will buy for their furry friends.

While spoiling your pet can certainly be a sign of love and care, using these purchases to signal your own status can feel misplaced.

After all, your pet is likely more interested in your love and attention than a diamond-studded collar.

The most important thing to remember is that status isn’t purchased; it’s earned.

Rather than trying to signal your status through purchases, focus on building genuine relationships, gaining knowledge, and cultivating experiences.

These are the things that truly speak to your status and character.

Final thoughts: It’s all about authenticity

At the core of our behaviors and preferences lie our values and beliefs. And when it comes to signaling status, authenticity is key.

In a world consumed by consumerism, it’s easy to get caught up in the rat race of showcasing wealth.

However, it’s important to remember that true status isn’t measured by material possessions, but by the richness of our character and experiences.

As the great Ralph Waldo Emerson once said, “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

The next time you’re tempted to buy something for the sole purpose of signaling status, take a moment to reflect; consider whether this purchase is a reflection of your true self, or if it’s merely an attempt to fit into societal expectations.

The most impressive status symbol is being comfortable in your own skin, embracing your individuality, and living a life that’s true to who you are!

Lachlan Brown

Lachlan Brown is an entrepreneur and co-founder of Brown Brothers Media, a digital publishing network reaching tens of millions of readers monthly. He holds a Graduate Diploma of Psychological Studies from Deakin University, though his real education came afterward: a warehouse job shifting TVs, a stretch of anxiety in his mid-twenties, and the slow discovery that studying the mind is not the same as learning how to live well. He started experimenting with Buddhist principles during breaks at the warehouse and eventually began writing about what he was learning. That writing became Hack Spirit, a widely read personal development site, and his book Hidden Secrets of Buddhism became a bestseller. His work breaks down complex ideas into frameworks people can apply immediately, whether they are navigating a career change, a difficult relationship, or the gap between knowing what to do and actually doing it. Lachlan splits his time between Singapore and Saigon. He writes about high-performance routines, decision-making under pressure, digital innovation, and the intersection of Eastern philosophy with modern life. His perspective comes from having built things from scratch, failed at some of them, and learned that clarity comes from practice, not theory.