INFOGRAPHIC: The Surprising Reading Habits of Millennials
When teens and young adults are immersed on their smartphone, what do you think they’re doing? Scrolling their Instagram feed? Chatting to friends on Facebook? Watching a video on YouTube?
There’s a good chance they’re actually reading a book.
Forget the stereotypes we often associate with Millennials. They’re voracious readers – it’s just that their reading habits are different to previous generations.
In this infographic we explore the reading preferences of Millennials and the results may surprise you.
New research suggests that Millennials read more than their parents. In fact, Millennials read more than any other age group. 80% of young adults have read a book in any format over the last year, including 72% having read a print copy.
Other surprising facts about the reading habits of Millennials include:
- The average Millennial reads 5 books per year.
- Millennials are more likely than any other age group to visit public libraries.
- Contrary to popular belief, they will prefer print books to digital ones. In fact, when it comes to studying 92% of college students prefer physical academic books to digital alternatives.
What does this mean? Besides upending a few misconceptions about Millennials, the book industry is also probably in a healthier state than we give it credit for. Demand for new books is actually being driven by younger readers.
Book publishing statistics back this up. Although book sales in traditional bricks and mortar stores have been declining for years, the overall trend industry trend is positive. The worldwide publishing industry was worth around $111 billion in 2018 and has been growing about 1% annually for the last 5 years.
Check out our infographic below for more fun and surprising facts about the reading habits of Millennials.
Do you want to get your creative juices flowing? Check out Victoria Hughes’ wonderful MasterClass review.