Plain English isn’t dumbing down: what readability actually measures

Posted 28 Jul 2026, by

Expert Editor Editorial Team

A common assumption treats simple sentences as a sign of simple thinking, and long, elaborate ones as evidence of a sharper mind behind them. The research on how readers actually judge writing points the other way, and the tools built to measure readability were never designed to reward simplicity ...Read More

Why writers can’t see their own typos (and editors can)

Posted 27 Jul 2026, by

Expert Editor Editorial Team

A writer reads a manuscript for the fourth time, satisfied it's clean, and sends it off. An editor opens it an hour later and finds six errors on the first page: a doubled "the," a wrong homophone, a sentence missing its verb. Nothing about the writer's care or competence ...Read More

The second-draft slump: why revising feels harder than writing

Posted 23 Jul 2026, by

Brendan Brown

The first draft of a chapter comes out of a writer in a rush some mornings — messy, but moving. Then the second pass arrives, and the same writer sits in front of the same document for an hour and produces four changed sentences. Ask them what happened ...Read More

The line-level habits editors watch for in publishable writing

Posted 20 Jul 2026, by

Brendan Brown

Most writers who submit manuscripts for editing understand their argument. They know what they want to say. The chapters hold together, the reasoning is sound, the research is there. And yet the prose doesn't work. It resists the reader at every turn — not because the ideas are ...Read More

Reading like an editor: what changes on the second pass

Posted 17 Jul 2026, by

Graeme Brown

My wife can finish a novel in an afternoon and tell you exactly how it made her feel. I have never been able to read that way, and after a career spent first teaching and then editing, I have stopped apologising for it. I read slowly, and I ...Read More