Brendan Brown

Brendan Brown founded The Expert Editor in Melbourne in 2012, after completing a Bachelor of Laws at Deakin University and working as a writer. He built it into a professional editing service used by academics, authors, and businesses across Australia and beyond, and later founded its international sister company, Global English Editing. Brendan is a co-founder of Brown Brothers Media, the company behind The Expert Editor, where he oversees both editing brands. He sets the editorial standards that apply to the company's client work and this blog, and reviews articles before they are published.

Why our business blog failed — and what we learned

Posted 22 Jan 2014, by

Brendan Brown

Editor's note (July 2026): This post is a first-person account from 2013–2014 reflecting on our blogging strategy at the time, including references to Google+ and Fiverr that no longer apply. Kept as a historical record. In 2013, our blog was a poster child for mediocrity. Each post was outsourced ...Read More